TIG Brands

  There are times that call for tough love and this is one of them. As a founder of a food and beverage brand, you have chosen a hard and rocky path. You’ll hit a lot of walls, hear a lot of “no’s” and are certain to find things moving slower than you’d hoped. It’s a natural and easy trap to blame others. But to be frank, those who blame lose and those who own the outcome win. I see this play out far too often. A part of its cause is the nature of most early-stage teams that are constructed of full-time inexperience and fractionalized expertise. This reality requires that founders hold themselves accountable for taking the needed action. Let me explain. I will start with full-time inexperience as it is fairly simple and self-explanatory. In most cases, the full-time folks you bring on to your team will be green. You simply can’t afford the seasoned industry professional. These team members are great for helping with the heavy lifting but, they come with some serious gaps in their s...

Elliot was featured in an upcoming event with the Hirshberg Institute: https://hirshberginstitute.com/schedule-may-5-2021/

  "How to Successfully Pitch for $$$:   Presented by Andy Whitman, Managing Partner, 2x Consumer Growth Partners and Paul Richardson, Co-Founder and Managing Partner, Renewal Funds Moderated by Gary Hirshberg and Elliot Begoun" https://www.youtube.com/watch?v=nIxf7mwXjv0

  @HunterandBard shared Elliot's post on Twitter. They have over 1400 followers on Twitter. https://twitter.com/HunterandBard/status/1372178513139220483

  Wait, before you start reading, are you sure you are alone? Slowly, and without being too obvious, look around. Is there anyone who looks suspicious or who seems interested in what you have up on your screen? If so, close this window and come back to it when you are certain you can avoid detection. What I am about to share with you needs to remain top secret!   Is there anyone who looks suspicious or who seems interested in what you have up on your screen?   This secret was passed on to me in a dingy classroom over 30 years ago. It was August in Tucson, and it was in the building where no student wanted to find themselves in a class. Not only was it drab, with old worn wooden floors and chipped olive green walls, it didn’t even have air conditioning. What little protection it did offer against the sweltering desert heat was provided by swamp coolers that I believe were original to the building, constructed at the turn of the 20th Century. But, I spent four magical, albe...

  "I also would be negligent not to mention many others who have gone above and beyond to support my industry education and guidance in creating Beyond Broth including Eric Schnell, The Naturally Boulder Community, Steve Wangler of Good Crisp, Elliot Begoun, of TIG, Paul McClean from Alfalfas and Jeff Schmidgall of Bubbas Foods…and so many more. In my experience, the Natural Products Industry is one of the most all-inclusive industry’s I have come across. I am grateful and feel so blessed everyday." Thrive Global received 1.54 million visits in February https://thriveglobal.com/stories/2018470/