TIG Brands

Women In Wellness: Grace Ventura of Grace’s Goodness Organics on the Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing I also would be negligent not to mention many others who have gone above and beyond to support my industry education and guidance in creating Beyond Broth including Eric Schnell, The Naturally Boulder Community, Steve Wangler of Good Crisp,  Elliot Begoun of TIG , Paul McClean from Alfalfas and Jeff Schmidgall of Bubbas Foods…and so many more. In my experience, the Natural Products Industry is one of the most all-inclusive industry’s I have come across. I am grateful and feel so blessed everyday. Medium had 213.5 million visits in December, 2020. https://medium.com/authority-magazine/women-in-wellness-grace-ventura-of-graces-goodness-organics-on-the-five-lifestyle-tweaks-that-231cfdfb3c5a

Hirshberg Institute: Be Smart with Your Cash in the Post-Covid Environment Presented by Elliot Begoun, Founder and Brand Champion, TIG and Ashley Hartman, Senior Principal, Bluestein Ventures.  https://www.youtube.com/watch?v=gC_hEg-pogI

KARMIC BOOMERANGS I recently went one on one with Elliot Begoun, founder of TIG. TIG has launched a number of companies in the natural product products space, focusing on building brands nimble, capital-efficient, resilient brands. Adam: Thanks again for taking the time to share your advice. First things first, though, I am sure readers would love to learn more about you. How did you get   here? What experiences, failures, setbacks, or challenges have been most instrumental to your growth? Elliot: I spent the first 25 years of my career following what I thought was the safe and expected route after college. I went to work for a corporation, climbed the ladder and eventually became part of the c-suite. However, with each successive rung, I found myself less and less fulfilled. I felt like a pariah. I wanted to change things and make things better. The status quo was boring. One day I was heading into the office, and my wife simply said, “You’re miserable, and if you think you can hi...

4 considerations for setting 2021 business goals It's 2021 and it feels to many of us like the dawn of a new day. But as the COVID-19 pandemic rages on—with most predicting business as  un usual continuing until Q3 or Q4 2021—businesses are struggling to figure out how to set realistic targets in the meantime. The Hirshberg Entrepreneurship Institute's weekly webinar series "Yes We Can: Perspectives and Strategies for Success in 2021" kicked off on Wednesday with the illustrious Bob Burke of Natural Products Consulting. Burke, alongside Gary Hirshberg and  Elliot Begoun of TIG , advised how natural products brands can set ambitious yet realistic goals for 2021. 4. Ask for help. There are many resources to help (including New Hope Network), and there's no reason for brands to go at it alone. Even early stage companies can be part of a community like Naturally Network. Brands should always utilize their networks of advisors—people like Hirshberg, Burke and  Begoun —...

How to stay nimble (and relevant) in 2021 Nothing is going back to the way it was Consumer purchasing patterns, both in terms of frequency and behaviors, have forever changed. Lean into it. Take calculated risks on  industry trends  from home cooking to direct-to-consumer e-commerce. “Nimble brands are already thinking about meeting consumers there,” says Elliot Begoun, founder and CEO brand champion of TIG. “The inefficient brands are thinking when this all ends it’s just going to be back to the way things were. They’re the ones that are going to be caught.” New Hope Network had 143K web visits in November, 2020. https://www.newhope.com/finance-and-fundraising/how-stay-nimble-and-relevant-2021