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How to stay nimble (and relevant) in 2021


Nothing is going back to the way it was

Consumer purchasing patterns, both in terms of frequency and behaviors, have forever changed. Lean into it. Take calculated risks on industry trends from home cooking to direct-to-consumer e-commerce.

“Nimble brands are already thinking about meeting consumers there,” says Elliot Begoun, founder and CEO brand champion of TIG. “The inefficient brands are thinking when this all ends it’s just going to be back to the way things were. They’re the ones that are going to be caught.”

New Hope Network had 143K web visits in November, 2020.

https://www.newhope.com/finance-and-fundraising/how-stay-nimble-and-relevant-2021
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