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4 considerations for setting 2021 business goals


It's 2021 and it feels to many of us like the dawn of a new day. But as the COVID-19 pandemic rages on—with most predicting business as unusual continuing until Q3 or Q4 2021—businesses are struggling to figure out how to set realistic targets in the meantime.

The Hirshberg Entrepreneurship Institute's weekly webinar series "Yes We Can: Perspectives and Strategies for Success in 2021" kicked off on Wednesday with the illustrious Bob Burke of Natural Products Consulting. Burke, alongside Gary Hirshberg and Elliot Begoun of TIG, advised how natural products brands can set ambitious yet realistic goals for 2021.

4. Ask for help.

There are many resources to help (including New Hope Network), and there's no reason for brands to go at it alone. Even early stage companies can be part of a community like Naturally Network. Brands should always utilize their networks of advisors—people like Hirshberg, Burke and Begoun—as well as attorneys, accountants, angels, investors and peers.
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